A trade show press release is one of the many ways to generate hype about your next appearance, but even if you have a great product, finding the right words to describe it can still be difficult. Here are 4 strategies that will ensure your trade show press release has the right effect.

Headlines Matter

The headline is the first thing people will notice about your trade show press release, so it really has to grab their attention. If your headline does not titillate the reader, they are not going to read any further. Try to include the name of the event into the headline so they will at the very least know where you will be.

Concisely Introduce Information

In addition to explaining the company’s history, any good trade show press release will be sure to include specific event information such as:

• Booth number
• Giveaways
• Demonstrations
• Contact information for onsite staff or spokespersons
  • Include your home, office, and even hotel information so that you can be reached at any time for further questions by the press.

Include a Strong Call-to-Action

When they are finished with the trade show press release, give the reader specific instructions on what to do next. This could be as simple as inviting them to visit your website, watch a demonstration, fill out a survey or contest, and anything else that will get them to further interact with your brand.

Mention Social Media

Don’t neglect to tell the readers about your strong online presence by linking to all of your social media accounts. On Twitter and Facebook, you can even use a hashtag with the name of the event to appeal to an even wider audience.