Trade shows are a great way to reach the public, gather contact information and generate future revenue. However, even if you have a one-of-a-kind product or service, you are only going to get as far as your backers are willing take you. With this in mind, here are some great networking strategies to land investors at your next trade show.
Research the Guest List
Screening your leads before an event is a great way to size up your audience and know what to expect. Sometimes a trade show will list their attendees beforehand, and this information is highly valuable for developing future networking strategies. The more you know about your audience, the more persuasive, charming and effective you will be when the moment comes to meet face to face.
The Right Place at the Right Time
Too many presenters hide behind a table at their trade show booth. You need to be able to engage people as they approach your exhibit, so be sure to stand (not sit) in front of the table. Maintain an inviting body posture as well: keep your hands out of your pockets, and your arms uncrossed.
Get Them Talking About Themselves
People love to talk about themselves, so indulge them. The more interest you show in a person, the more appealing you become to them as an associate. Be sure to interject brief bits of information about yourself and your product as you converse, but keep the focus of the conversation on them, and act upbeat without feigning interest.
Hold a Contest
A prize raffle is a laidback and relaxed way to obtain contact information for future leads. It is also a great way for attendees to associate you with a positive experience and remember you the next time you meet.