No matter how groundbreaking your idea might be, you are only going to generate as much interest as your trade show display allows. Here are 4 lesser-known micromanaging techniques and other unique ways to make your trade show display stand out this year.
My Eyes Are Up Here
Did you know that when it comes to trade show displays, height matters? You want your visitors to be able to see your message right away, so be sure to include all vital information above waist-level. Remember: trade shows are fast-paced events – if a visitor has to bend over just to see what your booth is about, then they probably won’t bother!
Merch That Works
By the end of the day, visitors are tired of being handed customized pens, key chains and stress balls. If you really want to make your trade show display stand out, you should hand out something they can really use, like bottles of water. You can even tear off the water bottle’s original label and replace it with a custom label of your own that displays your company’s logo for bonus advertisement.
No Squinting Allowed
Aside from being at the right height, make sure that your information is easily understandable. If you have visual aids (and you should), only use high resolution pictures so as to avoid fuzziness. As far as text goes, don’t use fancy fonts with swooping characters, excessive caps lock, or overly italicize words. These methods are distracting and will detract from your overall message.
Come On In
A booth should always invite the visitor to step in and take a look around. As such, avoid overcrowding your booth with furniture, merchandise, and staff. A well-designed booth should feel like a relaxed and welcoming refuge from the rest of the convention.