As we have established in previous blog entries, trade shows used to be one of the few places for companies to find product information and generate leads – in fact, people willingly paid entrance fees just for the chance to do so. A lot has changed since then, but the value of trade shows still remains the same. Here are just a few reasons why trade shows are here to stay.
Having strong narrative skills and a firm handshake is still crucial to your brand’s image, even in this age of digital information. Your company can have a page for every social media outlet on the internet, but only an exhibition booth truly puts a face to your brand. There is nothing more appealing to the general public than an attentive exhibitor with all of the right answers.
Live product demonstrations are one of the many values of trade shows that cannot be effectively replicated online. If your product is too good to be true, there will always be people online to voice their doubts and claim that the video demonstration is fake. At a trade show, however, there is no faking – it’s real, it’s live, and it’s undeniable!
Obtaining high quality information is still a major value of trade shows. While it’s true that trade shows are no longer the only place to get information, online information can come from anywhere (including the competitors). Product information at a trade show, however, is coming directly from the company itself and can be trusted.