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      What You Should Know About Tradeshow Safety

      tradeshow safety

      There’s a popular saying, “if you fail to prepare, then you’re prepared to fail.” Nothing is truer when it comes to safety. You have a few responsibilities to prioritize when attending a tradeshow, but above all else, you must place a strong focus on how to keep guests and staff members out of harm’s way while at your exhibit.

      In order to prepare adequately, you should first sit down and consider the common issues that may arise during the entire experience.


      Primarily, your employees will likely be traveling to this tradeshow. It’s important to consider travel arrangements.

      • You never want staff flying alone/late at night in an unfamiliar location. You also want to protect your hotel name and number from the public, especially if your staff members have a following or are in the public eye in any way.
      • Advise the staff to wear badges only during times of business.
      • Remind the staff not to flash expensive objects or cash while out.
      • Adults can benefit from the buddy system too! You might want to come up with different title for this system, but it all works the same. Ensure that staff members go out in groups or pairs.
      • Familiarize the staff with the area in which they’ll be working. They should get used to all shelving unit placements and wiring, to avoid misplaced footing and severe accidents.


      • Ensure that your team members set up all directions/instructions properly, so that all messages are clear to the audience.
      • Only keep the exact supplies and product that you’re allowed. So many people try to bend this rule and it is one that needs to be left alone. Too many items in a booth create fire hazards as well as obstacles for leaving the building in event of said fire.
      • Remove all debris that other visitors may leave behind. Have someone check often for tripping hazards.
      • If there are any specific hazards to your company, hang a sign about what you’d like to avoid.


      Five Tips for Setting up at Your First Trade Show

      trade show


      Once you’ve launched your business and you’re looking to get out there in the marketing world, you’re likely going to be hitting up conventions, trade shows, exhibitions, or conferences. These professional gatherings are a great place for you to meet potential customers or clients. It’s a wonderful opportunity for you… oh and for your competition too. If you want to keep attention on your business, you have to work hard to separate yourself from the other displays and booths. Follow some of our helpful tips for beginners and let us know how your first trade show experience went!

      Plan the Budget and Stick with It

      You’re not sure how this event will go, as this is the first one. You don’t want to invest too much into one thing, because you’re not sure what will and will not be a success. This is your year to test the waters. Plan budget friendly gifts and expenses, and take the time to learn what your crowd wants and what makes people convert.


      Get to Know the Crowd

      Consider the demographics and get to know your audience. When you can know what gets people excited, it’s easier to grab their attention. If someone leaves your booth and passes by later, be sure to reconnect with him or her. Obviously, you don’t want to harass the person if it’s clear they’re not interested, but people do respond well to being remembered. It’s subconscious flattery and it works.

      Set up to Match your Brand

      Obviously, you cannot control the color scheme of the venue, but if you can choose an area that reflects your business color scheme well, go for it. Moreover, you can bring your own accents and décor to help improve the branding at your booth, tent, or display.

      It’s Okay to Be Over Prepared

      Check the electrical outlets twice, and count all supplies several times. Bring backup supplies, and have backup employees readily available if needed. If you get a rush of people at your tent, you do not want to turn anyone away, and you certainly don’t want to learn about electrical problems when you’re trying to display a product.

      Leave an Impression

      While your product or service is perfect for someone, that person might not remember every single booth he or she visited – so its your job to make sure that doesn’t happen. Keep yourself on the mind with take home “swag” (stuff we all get). “Swag” often comes in the form of pens or T shirts with the company logo and name.

      Trade Show Etiquette: How to Successfully Attract Attendees

      trade show etiquette

      Event marketers attend trade shows to gain leads and for brand management purposes. Whether exhibiting your brand in a small booth or one that is ample in floor space; there are certain elements that must be in place to effectively represent a brand and generate leads that can be transformed into sales.

      Event planners are often the managers of a company’s trade show booth, but their value may be best utilized in providing these crucial etiquette rules for trade show displays and representation. There are small aspects of trade show marketing that can go unnoticed by you, but will not go unnoticed by potential clients and customers.

      1. Greetings

      With so many booths and companies to explore, trade show attendees need a reason to spend time at your booth. Your personality and greeting is extremely important. The way you greet a visitor to your booth can make or break their impression of your company. Stand up and greet everyone. Don’t attempt to access their value or interest by appearances.

      2. Body Language

      Our body language speaks much louder than our words. As you greet an attendee, be open. Never greet with your arms crossed or sitting down with your legs crossed. This body language tells an attendee that you feel they are not important enough for you to be at your best. Your body language should say that you are excited that you have an opportunity to speak about your brand.

      3. Be On Time for Set-Up

      Know your trade show hours. You will need time to set-up your booth before attendees arrive. You never want to be in the middle of preparing your booth and displaying your items and information when an attendee is ready to chat with you. Preparedness and promptness says a lot about what kind of business you are representing.

      4. No Eating or Drinking at the Booth

      Eating and drinking at the booth is highly unprofessional. Having a mouth full of food or drink when someone steps up to your booth to ask a question, is one of the best ways to turn people away from your company or product. Professionalism is always key to a successful trade show experience.

      5. Be Engaging

      You will not attract attendees to your booth by sitting back and looking uninterested in the process. You must be engaging, by stepping up to the front of the booth, smiling, showing your interest and enthusiasm in what you are doing. Say hello to passersby and offer your brochures and any other reading materials you may have at your booth to those who stroll by. Never assume that because they may not stop to speak with you, that they are uninterested in your products and services. They may wonder about your business later and have no way of remembering who you are.

      6. Dress Well/ Be Well-Groomed

      You appearance is highly important. The saying about first impressions is still true today. You only have one opportunity to make a good one. You should be well-dressed and well groomed when you are representing your brand. If you are sending an employee or event planner as a brand representative, they should be advised to do the same.  Attendees will not care if they are your assistant or the CEO; they will respond to appearances.

      Never let a trade show opportunity pass you by, by being unprepared. Meticulous planning and professional and enthusiastic representation, is vital to a successful showing.


      Engaging With Potential Customers at Conferences


      When engaging potential customers and clients at conferences, you want them to feel as if they’ve left with something. Making a big impression on your audience is the perfect way to leave your name or brand in their minds long after the conference.

      The most successful conferences share one common thread: exciting engagement. Below, you’ll find a list of ideas and tips for creating the best possible experience at a conference.

      • Treat all professional levels the same, and focus on engaging everyone, even the rookies and those about to retire. Have something for everyone.
      • Create fun conversation starters and activates for attendees. They help make conversing and networking more comfortable for guests.
      • QR codes go a long way for quickly sending links and/or information. Be sure to include QR codes wherever is beneficial for visitors to scan.
      • Plan the presentations and setup of the conference in advance. Don’t wait until the day of to decide where and when you will set everything up.
      • Offer fun activities with rewards like scavenger hunts or other intriguing icebreakers.
      • Separate the educational areas from the just for fun areas.
      • Ensure after every talk, people know what to take away from the conversation.
      • Create organized sections for easy networking, or better yet, ditch the paper business cards! Some conferences use digital passes as business cards; attendees can scan information from other attendees!
      • Target specific demographics with certain talks and activities for varying tastes and opinions. Again, offer something for everyone.

      Overall, the only tip that matters is this one: squeeze every minute for all it’s worth. At a conference, you’re surrounded by many like-minded people who are interested in networking. This opportunity won’t be around forever so use this time to learn, network, and grow.

      6 Tips for Having an Awesome Trade Show Booth

      trade show

      Many of us have been to trade shows where we see booth after booth of boring cloth backdrops. But what should you do to get your booth to stand out? Here is a list of tips and tricks:

      • Make your booth as unique as possible. Being a part of a trade show is a large investment in the first place, so why not go all out? Using Snappanel, this is an investment that you can use for years to come. Versatility is also going to get you extra points.
      • Invest in promotional items. Pens are somewhat overdone, so if you are really looking to stand out from the crowd, then you will need to step it up a bit.
      • Host a game with prizes to give away. Find a fun game that is relevant to your industry. It will grab people’s attention, make you stand out, and will also help to drive the idea of your product home.
      • Make sure to give demonstrations of your product or service. When people can see first hand how something works, they are much more likely to become interested in it, especially once they see that it works well. Getting viewers involved will also help place the product in their hand (literally), which will put them one step closer to buying it and telling their friends to buy some as well.
      • Use technology. Your stand could be snazzed up in many ways with the help if technology. Touch screens add a big value to marketing because it is one more way that the services can be interactive and get people involved. The use of technology will also do a lot in the name of educating your consumers.
      • Lastly, use social media. Everyone and their brother is on Facebook, Twitter, and Pinterest. If you are using these sites then you will be on their mind for far longer because they will see your brand in more than one place. It may even be that thing that makes a customer decide to use your business!