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      4 Pro Networking Strategies for Your Next Trade Show

      Trade shows are a great way to reach the public, gather contact information and generate future revenue. However, even if you have a one-of-a-kind product or service, you are only going to get as far as your backers are willing take you. With this in mind, here are some great networking strategies to land investors at your next trade show.

      Research the Guest List

      Screening your leads before an event is a great way to size up your audience and know what to expect. Sometimes a trade show will list their attendees beforehand, and this information is highly valuable for developing future networking strategies. The more you know about your audience, the more persuasive, charming and effective you will be when the moment comes to meet face to face.

      The Right Place at the Right Time

      Too many presenters hide behind a table at their trade show booth. You need to be able to engage people as they approach your exhibit, so be sure to stand (not sit) in front of the table. Maintain an inviting body posture as well: keep your hands out of your pockets, and your arms uncrossed.

      Get Them Talking About Themselves

      People love to talk about themselves, so indulge them. The more interest you show in a person, the more appealing you become to them as an associate. Be sure to interject brief bits of information about yourself and your product as you converse, but keep the focus of the conversation on them, and act upbeat without feigning interest.

      Hold a Contest

      A prize raffle is a laidback and relaxed way to obtain contact information for future leads. It is also a great way for attendees to associate you with a positive experience and remember you the next time you meet.

      5 Common Trade Show Myths Debunked

      Before the recession hit in 2008, trade shows included large booths, expensive floor space, lots of free food and tons of visitors. Almost a decade later, nothing much has changed except for the crowd. So, here are 5 common trade show myths debunked that can help you improve your trade show:

      1.     Bigger is Better

      Bigger is obviously better, but not when it comes to trade shows. It’s all about perception, because the reality is bigger booths looks empty and stale in comparison to small booths that are full. Instead, you will get a better payoff by applying big ideas to smaller spaces. If your rival is getting a bigger booth, don’t get in the race and get an even bigger booth. Take those extra dollars and enhance your smaller booth.

      2.     Booth Placement Matters

      So, your booth is tucked away in a corner and you find yourself wishing you could have bribed your way to the center aisle in the main hall. Obviously, these sweet spots are hard to come by and ultimately the position of your booth doesn’t matter as much as you think it does. Consider other factors that actually work in your favor. For example, it’s a lot easier to set up and break down your booth when you are not in the center aisle. Those 30 minutes you save skipping the crowd, you can use to prepare and engage potential customers.

      3.     Let’s Place Big Orders

      If you think big brands will just stroll by your booth and place a large order, you are missing the concept of a trade show. Everyone at the show is just too busy and distracted to actually place any orders. Instead, you should focus on networking and building rapport with potential customers. Get proactive and set up meetings.

      4.     No Technology Needed

      There has been a drop in order writing at trade shows, mainly because people are too occupied and they think there just isn’t enough time to write down orders. This scenario is not preferable because you have retailers that want to buy, representatives that want to sell for commission and managers who have to meet quotas. Plus, you and your team just put in a lot of time and money for this booth. Your product team has diligently provided samples right on time and yet we are struggling to write down orders? Remedy this situation by investing in a mobile app. Draft orders with the app and email customers right away so they can review and finalize the order.

      5.     Widening Your Network

      While it’s important to build your network, it’s also essential you develop stronger relationships with those who are already in your network. This includes all people who have helped make your business successful and are continuing to do so, such as your internal team, reps and retailers. It could be anything, a fancy dinner or a trip to the pizzeria. Use this time to get feedback from everyone so that you can make the next show even better.

      Top 3 Reasons Why Modular Displays Are Better Than Custom Displays

      When it comes to trade shows, choosing the correct type of display for your booth is just as important as the product or service that you are trying to push. Your display can either be modular, which means that it can be changed on-the-fly, or it can be customized, which means that it is pre-assembled and not adjustable. Here’s why you should always have a modular exhibit for your products!

      Adaptability

      If you are a trade show veteran, you know that anything can happen at these kinds of events. You may arrive to find your booth space is smaller than you thought, or maybe your company has made a major change to its product at the last minute. With a custom display, you would be unable to incorporate these changes at all, but with a modular display, updating the size and presentation of your exhibit is a snap (literally)!

       A Fresh Look 

      Any trade show expert knows that you should keep your image fresh and sharp for your audience at all times. If you keep the same custom display show after show, your leads are going to become bored, and interest will dissipate. With a modular display, however, you can keep your booth looking new and different for each and every show.

      Maximum Ease 

      Custom displays are notoriously difficult to lug around when traveling. Modular displays, on the other hand, lets your representatives to build up and break down their booths without a hitch. You’ll be the first on the floor, and fast out the door once everybody is gone for the day.

      Interested in learning more about modular displays for trade shows? Come talk to us, and see for yourself how remarkably versatile our display products can be!

      Small Business and the Importance of Trade Shows

      Trade ShowsIf you’re the owner of a small business, you might’ve heard about something called a trade show. These are shows that essentially allow you to get your business out there and introduce who you are, what you do and what you’re all about to people in attendance. They are great ways to self-advertise your company, however, before jumping right into one it is recommended that you first understand how one works.

       

      Go to a trade show and walk the floor in order to grasp and understand how trade shows operate. Things you’ll want to pay close attention to are how the most popular booths do so well, and is there anything that you would be able to do yourself to emulate that. Making appointments to speak with specific vendors might also be a way to benefit your future showings as well. Most importantly, attending these shows first will give you the opportunity to scout out and keep an eye on your competition.

       

      Not only will this be a learning experience for you, but it will also allow the opportunity to network with other exhibitors and potential customers. Once you make the decision to exhibit your own business, getting all of your goals and strategies in place would be a great next step. Put together needs like staff that will help run the booth, the hours and breaks the staff will receive, materials you will use to promote your business like brochures and business cards, and finally the hiring and transportation of your booth.

       

      Doing a little research and putting in some effort will go miles in terms of promoting your business. The only thing left to put into motion is where you will promote and a trade show is the perfect place.

      Trade Shows: Tips for Getting the Conversation Started

      conversations trade shows

      You’ve set up your trade show booth using your portable trade show display system, but that’s only half the battle. What to do next?

      Once people start to walk around, you need to have a game plan in place in order to get their attention and engage them in conversation. This tends to be one of the greatest challenges of trade shows; getting people interested in what you have to offer. You can make your opener weird, creative, flattering, startling, or even a mix of these.

      One approach is to be completely upfront with the crowd. You could say something like “Just give me a minute of your time, and I can show you how ____ can ____.” This tells them that if they aren’t interested, all they lose is a minute of their time so really, what do they have to lose?

      You can try to establish some common ground by asking questions like “What do you think of the show so far?” Or “What’s your favorite booth so far?” Not only will this seem less sales-y than some other approaches, but you can even get some feedback on what other booths do correctly.

      Another approach is to be indirect with the person. “Can I ask for your opinion on this?” or “What do you think about ____?” are good ones to use.

      Consider a more hands-on approach. Ask a passerby if they would help demonstrate your product. Not only will that person get the full demo, others will see someone using it and become more interested in the product.

      Let’s face it, people love prizes and giveaways. Reel them in with a question like “Have you entered our contest/raffle for a free ____?”

      Comment on their behavior. “I see you’re checking out our products, are there any questions I can answer for you?” Always remember to be helpful and patient with customers. Some will be familiar with your product and some will have no idea what it is!

      Lastly, another approach is to keep it open-ended. “Are you familiar with ____?” or “Have you used ____ before?” or “What’s your favorite part of ____?” are some ways to keep it open.

      Starting conversations don’t have to be difficult. You may find a handful of approaches work best for you, so stick with those. Try out a couple and see what kind of reactions you get.
       
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