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      SnapPanel Attends ExhibitorLIVE In Las Vegas

      SnapPanel made another strong showing this year in ExhibitorLIVE, the largest trade show in all of North America. This year celebrates its 28th anniversary (with no signs of slowing down). There were thousands of eager speculators in attendance, and we couldn’t be happier to spend five days in Las Vegas meeting the industry’s top officials and generating support.

      Our 20’ x 10’ SnapPanel booth turned more heads this year than we could have ever believed possible. This is our fourth showing in a row, and we keep getting more attention every year! Maybe it’s because we are able to redesign our booth so easily and look fresh for each and every show? People recognized the SnapPanel brand from previous years and eagerly took our merchandise and brochures.

      It was great to share trade show tips with other exhibitors and talk to them about how to manage exhibits, how to effectively measure the return of income, and other ways to develop future marketing strategies that will get our products into the hands of investors and backers from here and abroad. Everyone was very receptive to our brand and what we can do for their product. Don’t be surprised if more ExhibitorLIVE booths are using our panels!

      Overall, 2016 was a great showing for SnapPanel, and we can’t wait to be back in March of next year. To get the inside scoop on this massive trade show, click here. We hope to see you again in 2017 at Mandalay Bay, Las Vegas!Exhibitorlive Booth

      4 Unique Ways to Make Your Trade Show Display Stand Out

      No matter how groundbreaking your idea might be, you are only going to generate as much interest as your trade show display allows. Here are 4 lesser-known micromanaging techniques and other unique ways to make your trade show display stand out this year.

      My Eyes Are Up Here

      Did you know that when it comes to trade show displays, height matters? You want your visitors to be able to see your message right away, so be sure to include all vital information above waist-level. Remember: trade shows are fast-paced events – if a visitor has to bend over just to see what your booth is about, then they probably won’t bother!

      Merch That Works

      By the end of the day, visitors are tired of being handed customized pens, key chains and stress balls. If you really want to make your trade show display stand out, you should hand out something they can really use, like bottles of water. You can even tear off the water bottle’s original label and replace it with a custom label of your own that displays your company’s logo for bonus advertisement.

      No Squinting Allowed

      Aside from being at the right height, make sure that your information is easily understandable. If you have visual aids (and you should), only use high resolution pictures so as to avoid fuzziness. As far as text goes, don’t use fancy fonts with swooping characters, excessive caps lock, or overly italicize words. These methods are distracting and will detract from your overall message.

      Come On In

      A booth should always invite the visitor to step in and take a look around. As such, avoid overcrowding your booth with furniture, merchandise, and staff. A well-designed booth should feel like a relaxed and welcoming refuge from the rest of the convention.

      3 Hot Follow-Up Strategies for Your Trade Show Leads

      When it comes to trade shows, capturing leads is only half the battle – it’s what you do with them afterwards that matters most. Here are 3 strategies that will ensure you are doing all you can when following through with trade show leads.

       Email for Everyone

      While the majority of your attention should be focused on contacting the most promising trade show leads personally, it’s important that every single person you have interacted receives a follow-up email. Avoid sending the same bland email out for every show (the subject heading should always include the specific name of trade show and the body should include your name, phone number, and personal email address). Be sure to include a picture of your trade show exhibit with lots of people around as a reminder of who you are, but make it small enough so as not to require excessive scrolling.

      Present Multiple Calls to Action

      A follow-up email should be highly interactive and invite the reader to do something after they are finished reading. For example, you can request them to watch a video presentation, download a whitepaper, subscribe to a newsletter, or ask for a demo. Whatever you do, be sure to avoid cliché phrases such as “for more information” or “to learn more”.

       Pace Yourself

      It’s important not to bombard your leads with too many emails, but at the same time, infrequent updates will make them lose interest. A mobile app program such as iCapture or Quick Tap Survey can send out initial emails while you are busy capturing leads, while other programs such as MailChimp can be programmed to send 2-3 emails a day for a few days after the show ends.

      Top 3 Trade Show Apps to Capture Leads

      Trade shows are a great way to capture leads and generate future returns on your investment, but you have to stay on top of the most current methods. While business cards are a still viable way to generate leads, there are many other high-tech ways to share and sort contact information. Here are 3 mobile apps that will let you capture leads faster than ever before.

      iCapture

      Used by the likes of Harvard University, Apple, and Ford, the iCapture trade show app utilizes a wide variety of features to capture leads with or without an internet connection. With this program, you will be able to set up attractive surveys and giveaways where people will enter their contact information for later use. In addition, you will be able to upload your own personalized logo into the survey, and even send automatic replies to email leads. Finally, iCapture fully syncs with other popular customer relations management software such as First Contact and MailChimp to ensure a streamlined experience.

      CamCard

      The CamCard mobile app is a terrific way to quickly capture multiple business cards in a short period of time. The next time someone hands you their card, simply scan it with this app to automatically lift all of the relevant contact information and store it on your phone or mobile device. The program even takes a picture of the card.

      Quick Tap Survey

      Quick Tap Survey is a mobile app that allows you to easily create interactive surveys and giveaways as a way to generate leads. Simply pick a template, add questions, and customize the design. You can use this program to personally interact with users at your booth, or simply create a stand-alone kiosk where users walk up and enter their information.

       

       

       

       

      4 Common Trade Show Mistakes (And How to Avoid Them)

      Whether it’s your first trade show or your fortieth, the goal is always to get your product out there and generate a return on your investment. With that said, even the most experienced presenter has made at least one of these common trade show mistakes in their career, and maybe they even still are. Take a look at this list to make sure you aren’t one of them!

      Jumbled Thoughts

      Whatever industry you are in, your presentation should be streamlined and concise. The average person will give your display only a few seconds of consideration at best, so you have to make the most of this time and get your point across quickly. As such, make sure your display clearly identifies your company’s name, your industry, and a problem you are solving.

      Irregular Upkeep

      Too many exhibits start out looking fresh, only to gradually become dirty and unkempt as the trade show continues. You and your staff should always keep your booth clean and fully stocked at all times. Be sure to wipe away any smudges on your exhibit and pick up any trash others have left behind – assign a maintenance schedule if you need to.

      Shunning the Competition

      We all know that the trade shows are highly competitive, but sometimes industry rivals can be your strongest contacts. You never know when a future partnership might emerge, or maybe they’ll even accidentally give away some valuable insider information. Either way, always rub elbows with your industry rivals and make your presence known.

      No Analysis Methods

      You should have a way to capture attendance metrics and calculate a budget. A good presenter always knows how much an expo costs, and how much revenue they’ll need to generate to justify these expenses. Otherwise, you are making one of the most common trade show mistakes possible!