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      November 2014

      How To Use Social Media For Success

      social mediaOnce you have properly organized your conference displays, and have everything you need set-up for an impressive showing; what is the next step to standing out above the rest of all the other conference attendees in your industry?

      Getting the word out about your products and displays at the next conference, is a vital, but often neglected, part of business success. Your product demos are professionally constructed and your panels for your equipment and booth set-up, are made of quality materials and look pristine. Now, the key is to have people attend, who are there to view what you have to offer; and there is no better way to move forward in your steps to a successful conference showing, than the use of Social Media.

      Though social media is becoming a more common way of marketing products and showcases; there are still many business owners who simply don’t know how to utilize it effectively. Twitter, Facebook, Instagram, and Tumbler, are just a few of the avenues available on the internet to share information with consumers, and other businesses who are interested in your products and services.

      Let us begin with email.

      Email is more commonly used these days for marketing purposes. We have Facebook and texting, for personal communication; so emailing has become the perfect way to connect with customers and colleagues. Begin to build your email lists many weeks prior to the conference or showcase. Send out notices and pictorials once a week to your contact list. Be sure to include the dates and location of the conference and what you will be introducing as a product or service.

      Strategize your use of Twitter and Facebook.

      If you feel overwhelmed by the thought of using Social media to spread the word; hire an assistant, or use one of the many online scheduling applications on the internet, to organize your information and send it out in a consistent manner. These social media scheduling sites and apps make it easy for you to choose relevant tweets and posts, and also choose the times you wish the app to send the messages. It would be wise to do just a small amount of research to find the best times to tweet and post to your specific following.

      Don’t forget to tweet and post to Facebook during the conference.

      With the aforementioned apps and websites; you can schedule tweets and posts to be delivered throughout the conference. There will always be followers and subscribers who will get the urge at the last minute, to come out to meet you. Connecting with potential customers and colleagues during the event is of utmost importance to your overall success.

      YouTube is a powerful tool.

      In a visual world of products and displays; YouTube can be one of the most powerful social media tools today. Reading tweets and posts on a consistent basis is effective; but even more so, when there is a visual attached. Record a mini version of your display booth and showcase one or two of your products and services, a few weeks or a couple months, before the conference. Allow your customers, clients and colleagues to become visually familiar with your work.

      If you feel in any way daunted by the use of social media platforms for marketing purposes; there are many virtual assistants and tools that can help you through the process.

      Professional panels and displays are the first major step to a successful conference showing; but the next step is to get the word out, in an organized and consistent way.

       
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